The Evolution of EMV: The Rollout and Deployment Challenges
The rollout of EMV technology has changed the face of fraud for merchants and retailers. In this session, we'll discuss an overview of the EMV rollout from the merchant perspective, as well as an update on merchant adoption and the specific deployment challenges. Join us as we discuss:
- An assessment of the liability shift and its impact on U.S. commerce;
- Concerns about lack of transparency regarding the chargeback process;
- Concerns about the certification process and customer confusion with new EMV screen prompts;
- The merchant perspective on PIN bypass.
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