Real-time, customer-centric fraud prevention starts with transforming fraud management into an area of competitive advantage. Innovations in analytics and the ability to respond in real-time are now allowing financial services organizations to effectively address various fraud issues across their products and at the same time, deliver services to customers on the terms they demand which should be both frictionless and non-invasive. This session will highlight the current trends in fraud management as well as insights on groundbreaking analytic technologies - multi-layered self-calibrating analytics and adaptive analytics - that are changing the way fraud systems decode your customers' behavior in real-time so you can reduce false positives and respond as your customers expect.
Reducing false positives and improving the customer experience
How fraud alerts can drive customer loyalty
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Statistics show that poor handling of a fraud incident is a key reason organizations will lose the trust of a customer and why that customer is likely to close an account.
Fraud management shapes the customer's experience. You succeed when genuine transactions are not declined, contact is established within seconds, interactions are personalized and convenient and customers are informed and empowered. But how does an organization achieve this?
In this session T.J. Horan, vice president of product management at FICO explains how organizations can lift the customer experience by taking a holistic view of the customer, leveraging big data analytics to reduce false positives, and implementing fraud alerts in the most effective (and customer preferred) manner. Topics of discussion include:
Behavior sorted lists
Adaptive analytical model
This session was recorded during the 2014 Fraud Summit Toronto. Additional recordings include:
Field is responsible for all of ISMG's 28 global media properties and its team of journalists. He also helped to develop and lead ISMG's award-winning summit series that has brought together security practitioners and industry influencers from around the world, as well as ISMG's series of exclusive executive roundtables.
VP Product Management, FICO
Horan is responsible for the fraud solutions business unit at FICO where he develops and promotes the strategic direction for FICO's fraud products, and manages the P&L associated with several fraud product lines in multiple industries. He is a key strategic leader for FICO in the area of transaction decisioning and analytics. He brings a unique blend of technical and business skills to FICO, demonstrated by his ability to develop and manage global product lines and his ability to help shape FICO's business strategy and objectives in the areas of fraud and risk management.