Fraud Protection and User Friction: Online Experience vs. Risk Management
With the rush to deliver more services through digital channels, the ability to balance convenience and security across the customer lifecycle is critical. Today, more than 60% of fraud attempts originate in the mobile channel, and mobile transactions present more risk than those that originate from the Web. As consumers continue to do more business through their mobile device, managing fraud risk without causing user friction is a considerable challenge for many organizations.
This session will discuss how consumers are interacting with businesses across the Web and mobile channels and the impact of fraud in each. In addition, the role of user experience will be examined in conjunction with fraud management strategies as well as the latest consumer security methods being deployed to eliminate user friction.
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