In this cutthroat environment, any overlooked leak in the eCommerce payment funnel can be devastating. But most merchants don't realize that around 10% of revenue that reaches checkout is declined even before they have a chance to capture funds.
Fear of CNP fraud leads to businesses falsely declining up to 5.5% of their annual eCommerce revenue.
Download this whitepaper to learn:
- What payment declines are and why should you care about them
- Why measuring the business impact of payment declines is so difficult
- How can merchants fight back